Taco Bell releases limited time MTN DEW BAJA BLAST Gelato at one Southern California Taco Bell location
TLDR:
Taco Bell and Mtn Dew introduce MTN DEW BAJA BLAST Gelato, Taco Bell’s first-ever gelato, available for $2.99 (plus tax) in a 3.6 oz to-go container.
Available tomorrow, MTN DEW BAJA BLAST Gelato is being tested at one Southern California Taco Bell for two weeks, or while supplies last.
Irvine, Calif. (August 30, 2023) – Taco Bell, in partnership with Mtn Dew, announces the release of MTN DEW BAJA BLAST Gelato, the first-ever gelato to hit a Taco Bell menu. The iconic Taco Bell beverage becomes an exclusive menu item in a one-restaurant test in Irvine, CA (4101 Campus Drive, Irvine, CA 92612), available tomorrow for two weeks or while supplies last.
“This is the first time we are releasing a gelato and we are so excited to hear how fans enjoy the sweet and creamy indulgence,” said Liz Matthews, Global Chief Food Innovation Officer at Taco Bell. “BAJA BLAST is iconic to Taco Bell and has its own strong fandom, so introducing it in gelato form feels right. As the end of summer nears, this is the perfect treat to wrap up any Taco Bell meal.”
Summer’s Sweetest Escape with an Epic Splash of MTN DEW BAJA BLAST The iconic BAJA BLAST Tropical Lime flavor is celebrated throughout the creamy, delectable treat. MTN DEW BAJA BLAST is a revered part of Taco Bell’s history, and with almost twenty years of vibrant ocean teal innovations, this sweet test transports fans to an oasis and harkens to summers past, present, and future.
“Dew Nation’s passion for BAJA BLAST runs deep,” said Scott Finlow, Chief Marketing Officer of PepsiCo Global Foodservice. “At PepsiCo, we love to create unexpected ways to thrill fans and are pumped to join forces with Taco Bell to turn the MTN DEW BAJA BLAST flavor they love into a refreshing gelato. We’re confident Dew Nation is going to love the bold new spin we’ve put on this iconic flavor.”
Traditionally offered as a freeze or fountain drink, the brand is excited to introduce a new way for fans to indulge on a signature flavor with the MTN DEW BAJA BLAST Gelato test. At 3.6 oz per container, MTN DEW BAJA BLAST Gelato is a complimentary addition to any cheesy, spicy, saucy order on the Taco Bell menu, for $2.99 (plus tax).
Once MTN DEW BAJA BLAST Gelato sunsets, another flavorful MTN DEW BAJA BLAST innovation will be coming around the corner this fall—stay tuned.
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About Mountain Dew MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW® CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® Zero Sugar, MTN DEW MAJOR MELON®, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK™ and MTN DEW SPARK Zero Sugar. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.