Our Big Game Ad Ft. You
Capture iconic Taco Bell® moments at our 5 Live Más Drive-Thru Cams. You could have the opportunity to be included in our Big Game ad on 2/9.
How It Works
Your guide to the Live Mas Drive-Thru Cam.
Get the App & Join Rewards
Download the Taco Bell® app and sign up or log in to your Rewards account.
Locate a Live Más Drive-Thru Cam
Open in 5 U.S. cities on select dates from 2 PM - 10 PM.
Proceed to the Drive-Thru
Sign the release if you want to be considered for inclusion in Taco Bell advertising.
While in Park, Open Our App
Open our app, sign into Rewards, then scan code to begin.
Get to the Camera, Follow Prompts
And get ready to strike a pose.
Check Your Rewards E-mail
Find your photos here and tune in on 2/9 to see if you made our ad!
Store Locations
Our Live Más Drive-Thru Cams are open in 5 U.S. cities on select dates from 2 PM to 10 PM.
Los Angeles, CA, 12/2-12/5
1604 S. La Brea Ave, CA, 90019
Middleburg Heights, OH, 12/4-12/6
17565 E Bagley Rd., Middleburg Heights, OH, 44130
Cookeville, TN, 12/10-12/12
310 Big Mac Drive, Cookeville, TN, 38506
Houston, TX, 12/14-12/16
15797 JFK BIvd, Houston, TX, 77032
Wauchula, FL, 12/17-12/19
116 W Rea Rd, Wauchula, FL, 33873
Frequently Asked Questions
What is the Live Más® Drive-Thru Cam?
Taco Bell® is celebrating its fans with a drive-thru photo booth experience at select Taco Bell locations—giving fans photos to share and, for those that signed a release, the opportunity to be considered for inclusion in our Big Game ad. You can get copies of your photos e-mailed to you and, if you sign a separate release provided by Taco Bell, your photos could be considered for inclusion in our Big Game commercial. Please see eligibility and terms of participation details at tacobell.com/legal/live-mas-drive-thru-cam.
Do I need to be a Rewards Member to experience the Live Más Drive-Thru Cam?
Yes, you need to be a Rewards Member to access the drive-thru photo booth. Joining Taco Bell Rewards is easy! Just download the Taco Bell app and you’ll be prompted to sign up for an account (see terms at https://www.tacobell.com/legal/terms-of-use).
Where are the Live Más Drive-Thru Cams?
Our photo booth experience will be at 5 select Taco Bell locations for a limited time:
CA: 1604 S. La Brea Ave., Los Angeles, CA 90019 – 12/2 – 12/5, from 2 PM-10 PM PT
OH: 17565 E. Bagley Rd., Middleburg Heights, OH 44130 – 12/4 – 12/6, from 2 PM-10 PM ET
TN: 310 Big Mac Drive, Cookeville, TN 38506 – 12/10 – 12/12, from 2 PM-10 PM CT
TX: 15797 JFK Blvd., Houston, TX 77032 – 12/11 – 12/13, from 2 PM-10 PM CT
FL: 116 W. Rea Rd., Wauchula, FL 33873 – 12/17 – 12/19, from 2 PM-10 PM ET
How should I prepare for my photo experience?
First, make sure you have the Taco Bell app downloaded and have signed up for Taco Bell Rewards. If you would like to be considered for inclusion in our Big Game spot, you will need to sign a physical release available in the drive-thru line at the Taco Bell locations listed above. Then, pull up, follow the instructions on-screen in the drive-thru photo booth, pose, and do you! Come as you are and work those cameras all you like (just don’t be shy to make our drive-thru your runway). We suggest unbranded clothes and accessories if being considered for the spot is important to you.
Where will my photos be sent?
Your photos will be sent to the e-mail address associated with your Taco Bell Rewards account.
How will I know if I will be included in the Big Game commercial?
Tune in on Sunday, February 9, to find out!
I’m under 18 years old. Can I still participate?
Yes! If you’re a minor and want to be considered for inclusion in Taco Bell advertising, you will need to have a parent or guardian accompany you to sign the physical release to consent.