The brand is furthering our commitment to redefine what it means to work in the Quick Service Restaurant industry and helping people pursue their passions.
Creating a Career to Crave
YOUR FUTURE STARTS WITH THE BELL®
At The Bell, we create space for everyone – Restaurants to Corporate – to cultivate your passions and grow your career. From crafting new menu items to solving business challenges, no matter where you sit, Taco Bell is more than just a job – it’s an experience.*
The Taco Bell Foundation
The Taco Bell Foundation helps break down barriers to educate and inspire the next generation of America’s young leaders. Since 1992, the Taco Bell Foundation has reached more than 5 million young people across the country and has awarded more than $155 million in grants and scholarships, focused on education and career readiness.

Live Más Scholarship
Created for students who are pursuing higher education, preparing for the workforce, or using their passion to ignite change in their communities and beyond. Whether you’re just identifying your ambitions or already bringing them to life, this program is more than a scholarship—it’s a commitment to provide connections and opportunities throughout your career.
$50M+
Granted in Live Más Scholarships since the program’s inception in 2015.
10YRS+
Years of awarding life-changing Live Más Scholarships.
$10M+
In 2024 Live Más Scholarships, providing 1K+ passion-driven students with resources to fuel their educational dreams.
Taco Bell Foundation supports more than 450 nonprofit organizations offering direct services to youth nationwide through Community Grants. Charity partners provide programming that includes mentorship, college and career readiness, financial literacy and more. In 2024, the Taco Bell Foundation awarded nearly $23 million in grants – the most in the nonprofit’s history.
Brand Principles
Restless Creativity
Tacos feed the entrepreneur in all of us.
Fueling Fusion
Traditions grow stronger with every remix.
Inviting Inclusivity
Bring más perspectives to the table.
Spotlighting the Undiscovered
The unfamiliar shouldn’t remain unknown.
Action Over Words
Bravery requires proof.
Stories
Want to learn more? We always share stories about our purpose, people, planet and food initiatives.