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The Summer of International x Hispanic/Latin Heritage Month

Jaime M. Director of Operations, Taco Bell LA & C

Taco Bell International is home to over 1,100 restaurants in 31 countries outside the U.S. From building the brand in new markets, to disrupting the food industry with culturally relevant innovations. As “The Summer of International,” a series sharing the exciting adventures overseas of those who’ve grown their career in a global way comes to end, we’re excited to kick off Hispanic Latin Heritage Month.

National Hispanic/Latin Heritage Month, which runs from September 15 to October 15, is dedicated to highlighting the brilliant Hispanic/Latin culture and a time of reflection. These grand celebrations may include art exhibitions, music performances, parades, street fairs and more!

Why September 15? This date is the anniversary of the independence days shared by Latin American countries Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua, also falling close to Mexico, Chile and Belize’s independence days on September 16, 18 and 21, respectively.

To honor this momentous month, we are spotlighting members of the Hispanic/Latin community and their inspiring career and life journeys.

Jaime, Director of Operations for Taco Bell Latin America & The Caribbean has been with the Bell for eight years! From Scotland to Colombia, Jaime has been part of stellar restaurant openings around the world...

As seen in the video, not only is Jaime all about embracing cultures of those around him, but also celebrating his own with Hispanic/Latin Heritage month!

“To me, September is a month to celebrate the richness and diversity of the Hispanic-Latin culture. This time is a reminder to everyone, but especially to the Hispanic-Latin community, of what an amazing and colorful culture we are a part of....and that we should be proud and honor our culture by remembering those before us and pave the way for those to come.”

One way he celebrates this month is by indulging in Latin American foods. “I love to eat all types of Latin food, which there is plenty of! From Puerto Rican Mofongo, to Brazilian Feijoada, the food really complements the vast cultures.”

Stay tuned for more stories on Hispanic Heritage Month!