At Taco Bell, it’s important for us to take cues from our customers to continue developing craveable food AND next-level service... so that’s where the Taco Bell Rewards Program comes in.
With Taco Bell Rewards, customers can now unlock loyalty at the restaurant with what we at The Bell affectionately call, Connect Me – a way to provide a better experience for Rewards members- inviting them to check in with a unique code in the drive-thru* to redeem offers, automatically earn points, and even pay with the default card linked to their Rewards account, instead of at the window. For our Team Members, the new Rewards technology gives Service Champions the ability to personalize the experience and offer a higher level of service.
So, how’d we get here? Our technology teams worked tirelessly to integrate our systems in order to develop this platform, and Taco Bell Team Members and customers tested the experience to provide feedback and share their thoughts – all to help us elevate Taco Bell Rewards.
Shift Lead Eduardo H., also known as Lalo, was part of the first group of restaurants to test this technology, From the beginning, the technology proved to be transformational in building relationships with regulars for Lalo.
“When I first heard about it, I was very surprised. I had many thoughts going through my head around use and likability. At the same time, I saw this as an advantage to learn more about the people I serve. I thrive on providing good customer service so I was curious to see how this would help with that.”
Lalo picked up on the software pretty quickly. Then came the actual implementation of it!
“I remember I had a customer roll up to the drive-thru and use the code to see what she could redeem. What she didn’t know was that I could see that it was her birthday. So, I decided to sing happy birthday to her.”
And that’s when Lalo got a reaction like no other. The customer told Lalo that this moment made her entire month. No one had ever done something like this for her and she was touched. It was exactly what she needed at the moment and on her birthday.
“I felt very happy once I saw her reaction. As a team member, I like to learn about my customers and see what I can do to make their day even better.”
Ever since the Rewards technology officially launched in his restaurant, Lalo has been able to create such long-lasting impressions on many customers.
“It has allowed us to really create a bond with customers – and this bond between strangers is what allows us to provide even better service. Part of that is me being able to know the little things they like so when they return, I can re-create that fun experience every time.”
Not only does this inspire and enable him to Live Más but supports Lalo’s legacy that he hopes to leave at The Bell.
"I want everyone to know me as the person who made their customer experience the greatest they’ve ever had. I want to be the person who’s remembered for not only giving customers their food, but really creating a memorable moment for them at Taco Bell. Elevating Taco Bell Rewards is another step in that direction.”
If you want to learn more about Taco Bell’s opportunities, head to jobs.tacobell.com.
*At participating locations