TLDR:
The Big Cheez-It returns to Taco Bell menus nationwide, featuring an a la carte Big Cheez-It cracker 16x larger than the standard Cheez-It cracker, an upgraded Big Cheez-It Crunchwrap Supreme featuring two Big Cheez-It crackers inside, and the fan favorite Big Cheez-It Tostada.
These extra cheezy items add even more cheez-y flavor to meals and will be available for a limited time starting September 20, while supplies last.
All Cheez-It assets can be found here.
Irvine, Calif. (September 19, 2024) – It’s back and cheezier than ever! The nationwide launch of the Big Cheez-It in June left fans wanting more Cheez-It flavor so Taco Bell and Kellanova are bringing back the Big Cheez-It innovations and taking the Big Cheez-It Crunchwrap Supreme to even cheezier heights. Available for a limited time starting on September 20, fans can enjoy an a la carte Big Cheez-It cracker and an upgraded Big Cheez-It Crunchwrap Supreme with an additional Big Cheez-It cracker inside alongside the beloved Big Cheez-It Tostada. Whether you’re ordering individually or doubling down with Taco Bell’s latest version, it’s time to take your cheez game to the next level!
The Line Up:
Big Cheez-It Crunchwrap Supreme ($5.49*):
This standout innovation now features TWO Big Cheez-it Crackers inside the classic Crunchwrap Supreme that includes seasoned beef, warm nacho cheese sauce, crisp lettuce, cool reduced-fat sour cream and diced tomatoes—delivering even more cheese with every bite.
A la carte Big Cheez-it ($1.00*):
This supersized cracker is 16x bigger than a regular sized Cheez-It and grants fans the power to craft their own cheesy innovations at home.
Big Cheez-It Tostada ($2.99*):
The fan-favorite features the Big Cheez-It cracker, magnified 16x its original cracker size, and is topped with Taco Bell's signature seasoned beef, diced tomatoes, crisp lettuce, and cool reduced-fat sour cream.
The Big Cheez-It Crunchwrap Combo ($9.99*): This box includes the upgraded Big Cheez-It Crunchwrap Supreme, a Beefy 5-Layer Burrito, Nacho Fries and a medium fountain drink.
The nationwide re-release of the Big Cheez-It reflects Taco Bell’s commitment to listening to its fans. The upgraded Big Cheez-It Crunchwrap Supreme and the introduction of the Big Cheez-It Cracker reflect feedback from fans on what they crave and aim to satisfy their wildest cheez-y cravings.
The Big Cheez-It line-up is available September 20 for a limited time, while supplies last.
About Taco Bell Corp.
For more than 61 years, Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of TIME’s Most Influential Companies, one of Fast Company’s World’s Most Innovative Companies and Nation’s Restaurant News’ Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/newsroom, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X (formerly Twitter), Instagram, Facebook and by subscribing to our YouTube channel.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion.
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
*At participating U.S. locations for a limited time, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery. In combos and boxes, drinks exclude freezes.