Doja Cat attempts to sneak into the Big Game spotlight meant for super fans only in Taco Bell’s new Big Game teaser
TLDR:
Last month, more than 3,000 Taco Bell fans showed up and showed out at Live Más Drive-Thru Cams across the country, showing off their authentic fandom—yet one celebrity fan wants in on the brand’s Big Game commercial comeback: Doja Cat.
In the unmissable 30-second teaser spot, Doja Cat, who brought back the iconic Mexican Pizza, tries to join the Big Game fun by photobombing fans.
Taco Bell is giving fans, not celebrities (sorry, Doja), the VIP treatment for the final Big Game commercial from visionary director Dave Meyers. Tune in on February 9 to see which of Taco Bell’s biggest fans make the final cut!
To gear up for the Big Game reveal, Taco Bell Rewards Members can select and redeem a free Crunchy Taco, Crunchwrap, Mexican Pizza or Chalupa with any delivery order in the app from February 7-9.***
Assets from Taco Bell’s Big Game teaser can be found here.
Irvine, Calif. (Jan. 23, 2025) – Last month, more than 3,000 Taco Bell fans across the nation turned their routine drive-thru visits into unforgettable moments with Live Más Drive-Thru Cams—a unique photobooth experience that put fans center stage for the brand’s Big Game return. From taco-themed costumes, furry friend features to vehicles decked out in holiday lights, these candid encounters captured how fans went all-out as they Live Más to try to secure their spot in Taco Bell’s Big Game commercial*. While the Big Game spot is reserved for the fans, that didn’t stop long-time Taco Bell enthusiast Doja Cat from setting out to prove her loyalty by photobombing fans in the brand’s Big Game lead-up teaser spot, airing January 23.
“Fans really showed up and showed out at our Live Más Drive-Thru Cams—from bringing their friends and entire family, to renewing vows and sharing ultrasound photos, they demonstrated what it means to live más going through the Taco Bell drive-thru — and we can’t wait to give them the spotlight at one of the biggest commercial stages of the year,” said Taylor Montgomery, Chief Marketing Officer at Taco Bell. “Doja Cat has been an incredible partner and one of our most iconic fans. Her passion for the brand is undeniable—but this year is about celebrating the everyday fans. While there’s a slight possibility for Doja and other friends of the brand to make an appearance, the true spotlight belongs to the fans who make Taco Bell, Taco Bell. This is their time to shine.”
From the Drive-Thru to the Big Screen
Last month, Live Más Drive-Thru Cams opened for a limited time in select cities nationwide to give fans their chance to appear in Taco Bell’s Big Game ad airing during the third quarter. Seizing the opportunity to show why they are Taco Bell’s biggest MVPs, fans took to the Live Más Drive-Thru Cams to showcase how they Live Más during everyday moments. In the new 30-second teaser “Photobomb” notorious rule-breaker Doja Cat finds sneaky and silly ways to photobomb fans in a failed attempt to thwart the no-celebrity policy.
“I’ve already made history with Taco Bell—you’re welcome for the Mexican Pizza comeback—so when I heard Taco Bell was featuring its biggest fans, I assumed that I would be part of the action,” said Doja Cat. “Don’t get me wrong, I should be the star, but my fellow Taco Bell fans really showed out... I guess I’ll just have to wait and see what happens during the Big Game.”
First Look at Dave Meyers’ Directorial Debut with Taco Bell
Created by Biite and directed by the Grammy® Award winner Dave Meyers in his first collaboration with Taco Bell, the teaser will drop on January 23. Known for his impressive portfolio directing hundreds of iconic music videos and high-profile commercials, Meyers and Taco Bell are giving fans the ultimate A-list treatment to bring this one-of-a-kind fan-focused campaign to life.
Gear Up For Game Time
No matter which team you are rooting for, from February 7-9, Reward Members can select their fan-favorite Taco Bell team in the Taco Bell app—Crunchy Taco, Crunchwrap, Mexican Pizza, or Chalupa—and get their pick for FREE when you order delivery through the app. Limit one vote and reward per person and reward must be claimed by 11:59 PM PST on February 9. Delivery Fee and other fees may apply. Other terms apply: tacobell.com/terms.***
Tune in on February 9 to see which of the biggest fans made the cut in Taco Bell’s 30-second Big Game ad and stay tuned for all the exciting ways Taco Bell is celebrating its Big Game comeback by joining Taco Bell Rewards** and following along on social.
About Taco Bell Corp.
For more than 62 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company’s World’s Most Innovative Companies, one of TIME’s Most Influential Companies, and Nation’s Restaurant News’ Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.
About Doja Cat
Again, Taco Bell’s Big Game is reserved for the fans, but ICYMI...
GRAMMY award-winning global superstar Doja Cat made her first upload to Soundcloud in 2013 at just 16 years old. Having grown up in and around the LA area, she developed a knack for music by studying piano and dance as a kid and listening to the likes of Busta Rhymes, Erykah Badu, Nicki Minaj, Drake, and more. Signed to Kemosabe/RCA Records in 2014, she released her Purrr! EP and followed that with her debut album Amala in spring 2018, but it was her August 2018 release of “MOOO!” which catapulted her into the mainstream and was met with critical acclaim.
* Images captured from parked vehicles
** Taco Bell Rewards program is available at participating US locations and subject to terms and conditions: tacobell.com/terms.
*** NO PURCHASE NECESSARY TO VOTE. Voting begins 2/07/2025 at 12:00:01 AM PST, ends 2/09/2025 at 11:45:59 PM PST. Open to Taco Bell Rewards Program members logged into the Taco Bell mobile app. Limit one vote per person/account. Reward valid upon receipt through 2/9/25 at 11:59:59 PM PST, and is redeemable once only for a delivery order placed on the app at participating U.S. Taco Bell locations, while supplies last. Rewards are not transferable, have no cash value and cannot be redeemed with some other rewards. Delivery is not available in all locations. Delivery fee and other fees may apply. Fees may apply for substitutions, upgrades or add-ons. Reward valid for one of the following items depending on your vote: Seasoned Beef or Black Bean Crunchwrap Supreme; Seasoned Beef or Veggie Mexican Pizza; Seasoned Beef or Black Bean Chalupa Supreme; or Seasoned Beef Crunchy Taco. Other terms apply: tacobell.com/terms. Void where prohibited.