Irvine, Calif. (Jan. 15, 2025) – As a brand that proudly calls Southern California home, we are devastated to see the impact the recent wildfires have left on our local communities.
To ensure the focus remains on the ongoing recovery and rebuilding efforts, we are postponing our upcoming Live Más LIVE 2025 and investor events to prioritize the safety and well-being of Los Angeles residents and the surrounding community.
Together with Yum! and our sister brands – KFC, Pizza Hut and Habit Burger & Grill – we remain committed to our impacted employees, fans and neighbors. We’ve activated employee disaster relief and donation matching programs, we’re feeding frontline heroes, and we’re partnering with local relief organizations to provide essential services.
For more information on how the Yum! Brands system is supporting these communities, see below. This page will continue to be updated on an ongoing basis as the situation evolves with resources to aid the long-term recovery of Los Angeles.
Yum! Brands
Donated an additional $250,000 to expand support of the Red Cross Disaster Responder Program.
Activated the Yum! Disaster Relief Program to support affected restaurant team members.
Launched a double matching program for employee donations to local relief efforts.
Taco Bell
Activated mobile Taco Truck to provide meals to frontline first responders in partnership with a local Taco Bell franchise organization.
Local LA-based franchise organizations provided meals to first responders.
Activated Emergency Grants program via the Taco Bell Foundation to support local community partner organizations in providing essential services to affected families and youth.
Habit Burger & Grill
Activated Habit Burger & Grill food trucks to provide meals to frontline first responders and evacuees.
Launched complementary Charburger meal program to provide 9,000+ free meals to impacted residents in L.A. County restaurants.
KFC
Offered free KFC Bowls to first responders in Southern California to thank them for their service to the community.
Activated the KFC U.S. Foundation Hardship Assistance Program for restaurant team members.
About Taco Bell Corp.
For more than 62 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company’s World’s Most Innovative Companies, one of TIME’s Most Influential Companies, and Nation’s Restaurant News’ Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.