Brand debuts its most craveable innovation yet: cheesy awesomeness in a warm Chalupa shell
IRVINE, Calif., Sunday, February 7, 2016 – Secret’s out. Taco Bell is launching the Quesalupa and it’s #BiggerThan Futbol. “In true ‘Live Mas’ style, over tens of thousands of fans played along by blindly reserving our latest creation, and got the chance to try it before it was revealed during Super Bowl 50,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “The energy and excitement surrounding our pre-order and today’s reveal is just the beginning for us – stay tuned in the coming days and weeks for more!” The Quesalupa hits menus nationwide beginning tomorrow, Monday, February 8, 2016. For more information on the Quesalupa and launch campaign, check out the fact sheet here.